This fall only, Twitter had announced to close down Vine and today, Twitter showed its interest towards shutting down a business app ‘Dashboard’ that enables businesses to track tweets, schedule posts, access analytics, monitor tweets about their brand or other keywords, and more. ‘Dashboard’ was launched in the last summer and will not be available after February 3, 2017.
Instead, Twitter only says that it “hopes” to bring the best features from Dashboard to the broader Twitter community in the months ahead. That vagueness is not very promising, however.
The product may not have had a large install base, though, which is why it was marked for shutdown. According to App Annie, Twitter Dashboard was ranked a lowly #432 in the “Business” apps category on iTunes. Dashboard also saw some overlap with Twitter Engage, a tool for celebrities and other influencers, announced around the same time, which also included analytics.
While it makes sense that Twitter would have wanted to offer a product for its business customers, many of those who more directly handle their social media presence already use other, more feature-rich apps like Hootsuite, Buffer, or Sproutsocial, for example.
The move to close Dashboard, which was available both on the web and in a dedicated iOS application, follows other streamlining that’s been taking place at the company in recent months.